Duke MBA Explains Why Running Shoes Are So Expensive

We live in a world where an "affordable" running shoe is $100. Everyday running shoes are nearing $200. Race day shoes are a stone's throw from $300. At this rate, it'll cost more than your monthly mortgage payment to build a semi-decent rotation for your next marathon training block. But why? In this analysis, we dust off our MBA financial accounting chops to dive into the income statements of three of the biggest running shoe producers in the world to explain the true costs of running shoes. 0:35 - Our Approach 1:25 - Material & Labor Costs 3:08 - Marketing & Operational Expenses 4:25 - Research & Development Expenses 5:30 - Margin Full analysis here: https://www.supwell.io/supbeat/why-are-running-shoes-so-expensive-an-mba-analysis